It provides a private right of action that levels the playing field between Massachusetts businesses and ordinary citizens. Businesses located elsewhere who conduct business her are subject to Massachusetts law. It deters future deceptive and unfair business practices by way of financial penalty. It offers monetary remedies to victims.
Where other legal theories may not be available for recovery, chapter 93A provides the means to make a claim. Courts may order double or triple the amount of actual damages. Courts may order the Defendant pay the Plaintiff’s attorney fees. The standard of proof is by a fair preponderance of the evidence (more likely than not).